F_ / design direct / 3rd year 2nd semester
F_MONDAYS is the outcome of a brand-building course I took over my exchange period at The Hong Kong Polytechnic University. F_ is the joined efforts of Orange Terry, Michael Hoosen and myself. Our goal was to pinpoint a focused, not too crowded niche market and to build a brand, a launching product and a website surrounding our findings. Our brand is built to empower the disempowered worker with a rebellious attitude, to remind one not to conform and simply to stick it to the man!
For further interest visit www.f-mondays.com